> ## Documentation Index
> Fetch the complete documentation index at: https://docs.linkupapi.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Build a LinkedIn Campaign

> How to create automated LinkedIn outreach campaigns using the LinkupAPI

This tutorial walks you through building a complete LinkedIn outreach campaign — from connecting an account to tracking replies. Whether you're building an AI agent, a SaaS product, or an internal tool, this flow is the foundation of any LinkedIn automation.

<Tip>
  We provide **Claude Code skills** in the [webapp](https://app.linkupapi.com/agent-skills) to help you integrate the LinkupAPI into your SaaS or solution. Install a skill and let Claude Code guide you through the implementation directly from your terminal.
</Tip>

## Campaign Flow Overview

Here's the full lifecycle of an automated LinkedIn campaign:

<Steps>
  <Step title="Connect Account">
    Authenticate a LinkedIn account via the Login endpoint.
  </Step>

  <Step title="Setup Webhooks">
    Configure `accepted_invitation` and `message_received` events to receive real-time notifications.
  </Step>

  <Step title="Search Leads">
    Find your target audience using profile search.
  </Step>

  <Step title="Send Invitations">
    Send personalized connection requests with proper pacing.
  </Step>

  <Step title="Detect Accepted Invitations">
    Your webhook receives an `accepted_invitation` event when someone accepts.
  </Step>

  <Step title="Send Message">
    Message the new connection after a natural delay.
  </Step>

  <Step title="Track Replies">
    Your webhook receives a `message_received` event when they respond.
  </Step>

  <Step title="Follow-Up Sequence">
    Automatically follow up if no reply after a few days.
  </Step>
</Steps>